Hello, I’m Ahmad—

I specialize in bringing purpose-driven brands to life through immersive, community-centered experiences. Guided by an art historical lens, I craft brand experiences that feel intentional, layered, and culturally resonant. With my work background rooted in retail storytelling, curatorial affairs, and community engagement, I bring a creative and operational edge to my approach. Whether activating a test-drive series for Rivian or producing pop-ups for culture-defining brands, I lead with intention, impact, and a deep love for the city of Chicago.

Please feel free to explore some of my work below.

Rivian

Special Projects

The Art Institute of Chicago

From 2023-2024, I worked on Worldviews, the first rotation of artworks in the Franke Reading Room in over 30 years. As an intern there for two years, I worked a few key projects. Feel free to check out some of my other contributions from my time at The Art Institute!

JoeFreshGoods

From helping run Fat Tiger Workshop, a creative hub and experiential retail space, to contributing to large-scale activations and campaigns with New Balance, Converse, Mitchell and Ness, Snapple, and ComplexCon—my experiences here shaped my interests in brand partnerships and community engagement.

Nike

For nearly 3 years, I was a part of the Jordan Brand and Nike Basketball department at Nike Chicago. I was fortunate enough to join in on efforts to activate the space during the 2020 All-Star Weekend.

A Little Bit About Me

With a background spanning Rivian, Apple, JoeFreshGoods, and Nike, I’ve spent the last 6 plus years shaping brand experiences at the intersection of culture, community, and commerce. My career has bridged retail strategy, experiential marketing, and arts administration — always with a focus on storytelling and human connection.

I’m a Chicago-born creative with a degree in Art History and a deep interest in how environments shape emotion and memory. From producing national pop-ups to leading local activations, I bring an intentional, people-first approach to every project. I believe in making marketing feel real — grounded in place, purpose, and genuine engagement.

Let’s Connect!

Every great project starts with dialogue. Let’s talk about how we can shape space, story, and experience together.