I led Chicagos’ ride series for Rivian in Chicago with Rapha, aligning brand messaging with active-lifestyle culture and local cycling communities. From concept development, vendor coordination, content creation, and on-site execution — I helped deliver an engaging experience that generated test-drive leads, expanded brand visibility, and deepened connections with a new demographic that crossed state lines.

At SXSW in Austin, I served as a team lead for one of Rivian’s many flagship activations during the two-week festival, where the brand was the official automotive sponsor. I helped bring the Electric Joyride: an off-roading course and many other activations to Austin, Texas—showcasing Rivian’s adventure-ready capabilities through immersive test drives and dynamic storytelling in the heart of a high-volume cultural event.

For this community-centric activation, I curated a brand experience where Rivian connected with a local organization and creative audience that dabbles in creative and sports professions. My production oversight included relationships with partners, storytelling through space and experience, and driving measurable outcomes in lead gen and brand affinity.

In collaboration with Brooklyn Boulders and other and local climbing communities, I produce inclusive events highlighting Rivian’s support for belonging and adventure in all forms. I typically will manage event logistics, and the overall experiential flow—crafting a space where attendees could climb, connect, and engage with Rivian’s mission in an authentic, community-forward environment.

As part of Rivian’s presence at major auto shows across Chicago, New York, and Los Angeles, I supported on-site execution for large-scale drive programs that introduced thousands to electric adventure. At the Chicago Auto Show, I helped coordinate operations and guest flow to complete an average of 10,000 demo drives within a single week—delivering a seamless and high-impact brand experience.

DuPage, 2025

In partnership with FORTH Studio, a local yoga collective, I transformed Rivian’s retail space into a hub for mindful movement and community connection. I led production, spatial planning, and partner engagement to align Rivian’s brand with wellness and intentional living, strengthening ties within Chicago’s health and fitness community.

Through an established partnership with the St. Regis Chicago, I helped produce a bespoke test-drive event that merged luxury hospitality with Rivian’s electric adventure ethos. I managed the guest experience from invitation to execution—designing a refined, concierge-style encounter that introduced the brand to high-end audiences through curated touchpoints and exceptional service delivery.

Chicago, 2025

In partnership with PAWS Chicago, I produced a community-focused activation that brought Rivian’s purpose-driven ethos to life through pet adoption and local engagement. I led the spatial design, partner coordination, and on-site production—transforming the showroom into an accessible space for families and animal lovers to connect with Rivian’s commitment to sustainability and compassion…and pet adoption.

At NeoCon, I acted as a guide that translated Rivian’s design language into a tactile experience within Chicago’s design community. From content creation through staging I managed onsite logistics and brand presentation, inviting attendees to explore Rivian’s vehicles as objects of both engineering and aesthetic innovation.

At the iconic Edith Farnsworth House, I produced a curated drive event that explored the intersection of design, architecture, and sustainable mobility. Collaborating with the Farnsworth curatorial team, I transformed the historic site into a living dialogue between modernist form and Rivian’s electric design language. I managed all logistics, partner coordination, and guest experience—creating an intimate encounter that invited visitors to experience Rivian not just as a vehicle, but as an extension of architectural and environmental harmony.

I served as part of the lead production team for Rivian’s Ride &Riddle takeover in New York City, transforming Times Square and Brooklyn into immersive brand stages. Partnering with creative, operations, and media teams, I helped bring Rivian’s playful campaign to life through dynamic lighting, projection, and vehicle showcases—turning an urban landmark into a celebration of electric adventure.